Sony BRAVIA XR77A80LU 77 inch Ultra HD 4K HDR OLED TV – SAVE £1 500

Original price was: £4,499.00.Current price is: £2,999.00.

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Sony BRAVIA XR77A80LU 77 inch Ultra HD 4K HDR Master Series OLED TV – £2 999   – 5 Year Warranty – Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast. Sound comes directly from the screen.

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Sony BRAVIA XR77A80LU 77 inch Ultra HD 4K HDR Master Series OLED TV package includes: 

  • XR77A80LU BRAVIA 77 inch 4K Ultra HD HDR Smart TV
  • Free Sony 5 Year Warranty  
  • OLED delivers unprecedented black, contrast and colour
  • Ingenious Cognitive Processor XR
  • Take pictures closer to 4K with 4K X-Reality™ PRO
  • Sound in harmony with picture for an immersive experience

Ultra bright, pure black
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.


Enjoy real life depth with pure blacks and brighter colours

Pairing our XR OLED Contrast Pro and OLED(QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow.

Sound from the centre of the screen, perfectly matching action

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

Discover new ways to enjoy TV with BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognises where you’re sitting and optimises the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored

Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more

Metal Flush Surface,
the art of immersion
Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what’s around it.

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.a.

Bring the cinematic experience home, enjoy movies included with BRAVIA XR™

Discover BRAVIA CORE

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

Designed with Eco-friendly features
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet..

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay
XR Picture

Wonderful pictures with bright, pure black OLED
See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.
XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you’re watching.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Over 10,000 apps and games, straight to your TV

Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today’s top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Where there’s action, there’s sound
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.
Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA CAM

The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio – including dialogue – is clearer and more immersive with picture brightness tailored to your viewing environment.

Every picture, optimised to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience

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The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV.

Hear voices clearly, no matter where you are
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer

Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Proximity Alert:
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.

Gesture Control:

Auto Power Saving Mode
Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you

Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google

Simple Remote

Simple and premium remote, easy to use even in darkness
We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ”OK Google, find my remote” or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it

Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
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Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

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Watch Netflix in studio quality, automatically optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Features :

  • XR Smoothing
  • XR TRILUMINOUS PRO
  • Live Colour Technology
  • HDMI 2.1
  • XR OLED Contrast Pro
  • XR HDR remaster
  • XR Super Resolution

Technical Specifications:

  • Screen Size: 77″ 1955.8mm diagonal
  • Aspect Ratio: 16:9
  • View Angle: 178 (Horizontal) x178(Vertical)
  • VESA:300 x 300 mm

Input/Output Connections:

HDMI DisplayPort YPbPr Audio i/o Memory PC Network Antenna CAM

x4 v2.1

HDCP2.3

x2 USB 2.0 10/100 MB/s

Satellite

x2

inc.eARC

VRR, ALLM, 4K120

 – CVBS Audio L/R Out  – HDMI

Integrated

WiFi

Aerial x1
 –  –  – Headphone  –  –  Ethernet x1  –  –

 

Weight 34.8 kg
Dimensions 54 × 1722 × 998 mm
TV Size

51" to 60"

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