Sony XR55X90J BRAVIA 55 inch Full Array LED 4K Ultra HD Google TV £649 – 5 Year Warranty – See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR
. . . . . . save £750 off our list price . . . . .
Sony BRAVIA XR55X90J 55 Inch Full Array LED 4K Ultra HD Smart TV package includes:
- XR55X90J BRAVIA 55 inch 4K Ultra HD HDR Google TV
- Free Sony 5 Year Warranty
World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Three other models are available: 50″ TV XR50X90JU; 65″ TV XR65X90JU; 75″ TV XR75X90JU
- Ingenious 4K pictures, as perceived by the human eye
- Ingenious Cognitive Processor XR
- Take pictures closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker – no more details overwhelmed by shadow or lost in blown-out highlights.
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws.
XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.
Watching TV from the sides is now as satisfying as from the centre. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you’re watching.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 6.0ms with 4K/120fps and dedicated Game Mode
Our Acoustic Multi-Audio technology includes frame tweeters to ensure high frequency sounds come from the right place in the scene, exactly where the action is happening. With front facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started
Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it
When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment.
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound
When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.
To address colour variations from the production process, this TV is ready to use Portrait Displays’ high-performance CalMAN auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that’s true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. This TV is CalMAN ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour calibrated accuracy in the home.
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
- Freeview HD Terrestial Tuner with YouView catch up
- Freesat HD Satellite Tuner
- 1000 Hz MotionFlow
- Media Player (USB)
- Picture Mode: Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
- Digital TV: FreeView HD /Freesat HD with up to 999 channels, Digital Text, Teletext with 2100 Page Memory and Electronic Programme Guide
- Audio: Full Range (Bass Reflex) x2, Tweeter x2
- Power Output: 20W (10W+ 10W)
- Audio Mode :Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- Static Pedestal Included – 2 positions
- Screen Size: 55″ 139cm diagonal
- Aspect Ratio: 16:9; Pixels: Horizontal 7680x Vertical 4320
- View Angle: 178 (Horizontal) x178(Vertical)
- Audio: Full Range (Bass Reflex) x2, Tweeter x2
- VESA: 300 x 300 mm
- Power Supply at 100V-220V; Power: 101kWH/ 1000W, 0.50W in Standby: Eco Mode
|–||Optical Out/Sub Out||x2 USB 2.0||–||10/100 MB/s||
VRR, ALLM, 4K120
|CVBS||Audio L/R Out||HDMI||