Sony BRAVIA XR75X90KU 75 inch BRAVIA XR Full Array LED 4K UHD HDR Smart TV £1699– Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience.
. . . . . . save £300 off our list price . . . . .
“CES 2022 innovation Awards Honoree, award to BRAVIA CORE
CES 2022 Best of innovation Awards Honoree, award to BRAVIA CAM”
Sony BRAVIA XR75X90KU 75 inch BRAVIA XR Full Array LED 4K UHD HDR Smart TV package includes:
- XR75X90KU BRAVIA 75 inch 4K Ultra HD HDR Smart TV
- Free Sony 5 Year Warranty
Four other models available: XR75X90KU 85″ , XR65X90KU 65″ and XR55X90KU 55″
World’s first cognitive intelligence TV
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Full Array Contrast with lifelike depth
Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth. with consistently vivid colours and realistic textures at all brightness levels.
Sound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience immersive experience.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognises where you’re sitting and optimises the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more
Bring the cinematic experience home, enjoy movies included with BRAVIA XR™
Perfect for Playstation 5
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K/P uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
A wide colour spectrum for real-world shades and hues
Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K/P to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
Enjoy more depth with deep blacks and extra brightness
Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.
Screen is the speaker, powerful sound matches pictures
Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio – including dialogue – is clearer and more immersive with picture brightness tailored to your viewing environment.
Every picture, optimised to your position in the room
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.
The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV
Hear voices clearly, no matter where you are
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer
Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.
Auto Power Saving Mode
Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google
Simple and premium remote, easy to use even in darkness
We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ”OK Google, find my remote” or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in studio quality, automatically optimised
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
Optimising pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Prestige multi-position stand, versatile for any TV positioning
A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it
Metal Slim Blade Stand, luxurious look and feel
Our slimline metal stand has been designed to perfectly match the TV and harmonise with your room and decor
- 4K Full Array LED
- Cognitive Processor XR
- XR Triluminos Pro
- XR 4K Upscaling
- XR HDR Remaster
- XR Contrast Booster
- 4K XR Super Resolution
- XR Motion Clarity
- 4K XR Smoothing
- Auto Low Latency Mode
- Variable Refresh Rate
- 4K 120hz Refresh Rate
- Auto HDR Tone Mapping
- Auto Genre Picture Mode
- Acoustic Multi-Audio
- Dolby Vision
- Dolby Atmos
- BRAVIA Core
- Screen Size: 75″ 189cm diagonal
- Aspect Ratio: 16:9
- View Angle: 178 (Horizontal) x178(Vertical)
- VESA: 300 x 300 mm
- Annual Power Consumption:118 kWh/1000h
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VRR, ALLM, 4K120
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