Sony BRAVIA XR42A90KU 42 inch Ultra HD 4K HDR Master Series OLED TV – SAVE £500

Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional pure blacks for real-life depth and texture
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.

Pure blacks for real-life depth and texture
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

Bring the cinematic experience home, enjoy movies included with BRAVIA XR™

Discover BRAVIA CORE

Perfect for Playstation 5

See our gaming features

A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures

Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you’re watching.

Screen is the speaker, sound follows pictures precisely
Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

BRAVIA CAM

Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Gaming Features

Compact TV for gaming, immersive picture and sound
The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you’re sure to enjoy a thrilling gaming experience.

Auto Low Latency (ALLM)-With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

4k/120fps-With HDMI 2.1, you get up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5ms input lag and dedicated Game Mode.

Variable Refresh Rate (VRR)-With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

BRAVIA CAM

The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio – including dialogue – is clearer and more immersive with picture brightness tailored to your viewing environment.

Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM

Every picture, optimised to your position in the room
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV

Hear voices clearly, no matter where you are
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer

Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Proximity Alert:
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV

Gesture Control:

Auto Power Saving Mode
Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you

Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google

Simple Remote

Simple and premium remote, easy to use even in darkness
We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ”OK Google, find my remote” or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it

Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits

.

Watch Netflix in studio quality, automatically optimised
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Optimising pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Easily adjustable premium stand for desktops
A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Metal Flush Surface for immersive viewing on
The premium metal bezel is extremely narrow so your eyes naturally focus the picture not what’s around it

Aluminium Centre Plate, luxurious look and feel.

Our metal finish stand has been designed to perfectly match the TV and harmonise with your room and décor.