LG OLED77A16LA 77 inch 4K Ultra HD HDR Smart OLED TV £1899 – 5 Year Warranty Smart FreeSAT HD, Freeview Play, Catch Up Services, Integrated WiFi
. . . . . . save £1 800 off our list price . . . . .
Perfect Black, Perfect Colour, Active HDR with Dolby Vision IQ, Dolby Atmos Sound
- LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
- α7 Gen4 AI processor 4K / 60 Hz – stunning picture & sound
- Vivid Cinema & Sport with Dolby Vision IQ and Dolby Atmos
- Uncompromised picture quality at any viewing angle
- Low blue light & flicker free for less eye fatigue and safer viewing
LG OLED is the pinnacle of TV experience. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
If you’re looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want a TV to be.
LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.
The artistry of LG OLED TV A1 is available in four sizes ranging from 48-inches to a massive 77-inches.
LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they’re meant to be seen.
Access the Netflix, Disney+, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
LG’s own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a display for a smoother playing experience. This is the ultimate TV for your gaming setup
LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.
Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you’re playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.
LG OLED G1 delivers the ultimate sports stadium experience to your home with glorious perfection. With uncompromised picture quality at any viewing angle, mind-blowing visual fidelity, immersive sound and the smoothest motion no matter how intense the action is, OLED G1 keeps every detail of the game in diamond sharp focus, bringing stadium intensity to any room.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favourite teams, even when you’re watching other content.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
At the core of LG OLED TV B1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
LG OLED TVs are safer for you and the environment than LED TVs. Because OLED uses self-lit pixels, it’s more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognised as eco-friendly with reduced risk of hazardous emissions.
LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So sit back, relax, and enjoy the view.
LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they’re safer because they don’t use backlights, they’re made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
Your days of endlessly searching for new content or old favourites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
Automatically detects the networking method. And a large number of graphics and photos simplify set-up. Just follow the Guidance to make connection settings.
Easy viewing of photos you took on a large Screen -Content stored in a USB memory stick can easily be played back on your large screen. A wealth of customization functions let you add background music and effects.
Record, Pause and Playback
Broadcast content on your TV by connecting an USB Flash Drive, portable USB Hard Drive.
DLNA is a standard that makes digital electronics easier and more convenient to use on a home network. For example, DLNA makes it possible to watch motion and still images stored in your computer on a large-screen TV, or to watch content stored on a hard disc recorder in your living room or bedroom.
- FreeSAT HD Satellite Tuner
- Freeview HD Terrestial Tuner with Freeview Play
- Media Player (USB)
- Picture Mode: Yes, 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))
- Digital TV:FreeSAT HD, FreeView HD with up to 999 channels, Digital Text, Teletext with 2100 Page Memory and Electronic Programme Guide
- Surround Mode :2.0 ch : 20W (10W per Channel)
- Static Stand
- Screen Size: 77″ 196cm diagonal
- Aspect Ratio:16:9; Pixels: Horizontal 3840x Vertical 2160
- View Angle: Perfect Viewing Angle
- Audio: 20W / 2.0 ch
- Power Supply at 100V-220V; Power: 173W average/ 0.30W in Standby: Eco Mode
- VESA: 400 x 200
x3 v2.0 HDCP2.2
|–||Optical Out||x2 USB 2.0||–||10/100 MB/s||
|CVBS||Audio L/R Out||HDMI||