LE Concepts - lcd and plasma tv online retailer

The 8th generation of Pioneer plasma screens have landed this month with a certain buzz surrounding their arrival.We are led to believe that Pioneer have been working on Project Kuro for more than two years. And the fruits of all this hard labour and devotion?

It may not be the cheapest screen on the market, but it's certainly the best!�

A flat panel that Pioneer have chosen not to call a Plasma screen but instead the name of their project, a 'Kuro' screen. Pioneer have either been incredibly brave or foolishly stupid in making such a bold pronouncement.Well, quite frankly, Pioneer are neither brave nor stupid. Kuro (Black).

Its name is apt. No marketing wizardry, no forgettable abbreviations, no techno jargon. Just one word, Kuro (Black).Perfectly concise, economic and accurate. Kuro.
An absolutely appropiate description for a product that will make the competition go back to the drawing board, and for quite a long time. If you want the best there is, well, Pioneer have always been that.�

In store, simultaneoulsy fed with Sky HD, the Pioneer PD-428XD sits in a chain made up of a Panasonic TH-42PX700 Plasma TV, a Sony KDL-40W2000 Full HD LCD TV, a Samsung LE-40M87BDX Full HD LCD TV, a Toshiba 42X3030 Full HD LCD TV and a Samsung PS-42Q97HDX Plasma TV.Not one of the full HD LCD TVs nor the plasma TVs could render the images and colours the Pioneer could display.
Where there was motion smearing on the LCD TVs when watching the 100mph+ serves during Wimbledon the Pioneer allowed you to judge whether the serve was good within a 1/10 mm. Who needed to queue at a rain soaked Wimbledon when you hadthe best ringside seat sitting in front of the Pioneer.Where there was screen judder on panning text the Pioneer allowed you to read fluidly as though you were Neo from theMatrix and had slowed down motion to a snail's pace.

The dark cave scenes from Planet Earth showed the weakness of all the screens, bar one. The LCDs, who simply cannot create blacks simply filled in with a blocky grey that covered up any detail and the plasmas suffered from large amounts ofnoise. The Kuro showed every nuance of detail in the dark recesses of the caves, just as David Attenborough would havewanted you to share his amazing discoveries.

I cannot stress how deep the black is on this new generation, Kuro. Shoe polish black would be a close description.Truly test your screen at home and fish out your copy of Underworld. Can you see any detail in the dark scenes? You can with a Kuro screen.Well you may ask, that's great. But why is the intensity of black so important? Quite simply the deeper a black is, the richer the primary colours become, Red, Blue and Green, and thus every combination of these.

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